A/B Testing
Optimize your campaigns with data-driven A/B testing.
Active Tests
3
2 running, 1 paused
Completed Tests
18
This quarter
Avg Improvement
8.7%
From winning variants
Test Participants
9,230
Total this month
A/B Tests
Manage your A/B testing campaigns
Subject Line Test - Summer Sale
Testing different subject lines for summer sale campaign
2 variants
5,000 participants95.2% confidence+12.4% improvementcompleted
CTA Button Color Test
Testing blue vs green call-to-action buttons
2 variants
2,340 participants78.5% confidence+3.2% improvementrunning
SMS Message Length Test
Short vs long SMS message effectiveness
2 variants
0 participantsdraft
Send Time Optimization
Testing optimal send times for newsletters
3 variants
1,890 participants45.2% confidence+1.8% improvementpaused
Latest Test Results
Performance comparison of test variants
Subject Line Test - Summer Sale
Variant A: "Summer Sale - 50% Off"
Control
Participants
2,500
Opens
625
Clicks
87
Conversions
12
Variant B: "🌞 Hot Summer Deals Inside!"
Winner
Participants
2,500
Opens
750
Clicks
112
Conversions
18
Variant B performed 12.4% better with 95.2% confidence